Engaging the customer was once the most time consuming part of our job. Meeting, greeting, socializing, keeping in touch, visiting and conversing with a customer was not only time consuming but tiring. Today, Social media can do this effectively, personally and in a much more engaging way than ever before.
For many, social media is frightening. for others it is simply misunderstood to the point that people refuse to even consider the possibility that they would benefit from a social media approach to their business and life.
Why should you consider social media and prepare a plan for your media marketing?
1. You can have one consistent voice heard around the world. Your clients are exposed to your brand in more than one spot on the Internet, on line as well as offline. Whether you are using a website, Twitter, Facebook or Linkedin you can be consistent with your messaging, coherent in your branding and effective in your conversation to convert a customer to a client.
2. Decide on your goal and central theme to drive more traffic to your blog of to make more people buy products from your website. Once you have your overall goal, select one central focus for your strategy and separate channels to drive traffic there. If you are attempting to drive traffic to your blog you can use Twitter, Digg, or Delicious to advertise your blog. Or perhaps website traffic to your website is your goal by encouraging visitors to access your articles, tools or services promoted on your blog. To do this simply link to the resource section of your website from Facebook, Twitter and/or Youtube channels.
3. Use other traditional media to publicize your blog such as brochures, business cards, presentations or regular print media. Include your web address, Twitter and Facebook and Blog URLs.
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