7 habits of highly successful social media communicators

'This is an absolutely excellent Blog on social media. Enjoy! Darryl'
By Susan Young
Follow these guidelines to make the most of your online networking

Technology and social networking have clearly changed the way we communicate. If you use social media and online networking to increase your sales and grow your business, there’s good news. You don’t have to reinvent the wheel. Success leaves clues.

1. Share good content without selling. Become a trusted resource for people who need your expertise. Check out Tamar Weinberg. She’s a top-notch example of an insightful writer and resource. Hint: When posting a link, don’t lead people to a landing page for your book, webinar, e-zine or CD series. If you want to “hawk stuff,” go to your local flea market.

2. Write to express, not to impress. Whether it’s a bylined article, blog or newsletter, just be yourself. Friends, followers and connections will appreciate your authenticity, style and candor. Read a few posts from Seth Godin. Big words and industry jargon can quickly confuse readers and/or viewers. Hint: People will not check a thesaurus or dictionary; they will simply hit delete and move on. Keep their attention.

3. Understand that “The Art of Twitter Lies in the Retweet.” Peter Shankman, founder of Help A Reporter Out (HARO) is right on target with these words. Hint: Be sure your Tweets and links are compelling enough that others are eager to share your message.

4. Position yourself to succeed. That’s the message of Gary Vaynerchuk, author of “Crush It!” Hint: Gary always touts his willingness early on to respond to blog comments and e-mails personally. This shows you are respectful, caring, accessible, engaging and real. First impressions count.

5. Weave in your personality. Sure it’s business, but you don’t want to be a social media sleeping pill. Avoid dry and boring messages, posts and links. Hint: Successful leaders are charismatic communicators—in person and online. Chris Guillebeau’s blog, The Art of Non-Comformity, captures the essence of his personality.

6. Post when you have something to say. Others will appreciate your “editorial judgment” and your consideration of their time. Hint: You wouldn’t call someone on the phone if you didn’t have something to share or discuss. It’s the same with social networking. Mack Collier is living this concept.

7. Pass along solid information. Business leaders can set aside their egos and share resources, apps, articles, blogs and links with others without compromising their own credibility. No one expects you to know everything. Jason Better is a terrific example. Hint: Be generous in the spirit of helping others to grow their business and succeed.

These seven habits should not be forced or uncomfortable for you. When they become second nature and integral to your values, you will have built a strong and respected presence in social media and networking channels.

Susan Young, the “Virtual PR Coach,” works with companies, nonprofits and associations who want to increase their visibility, credibility and revenues. Visit her blog at www.getinfrontblogging.com.
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