Whuffie is the ephemeral, reputation-based currency of Cory Doctorow's science fiction novel, Down and Out in the Magic Kingdom. This book describes a post-scarcity economy: All the necessities (and most of the luxuries) of life are free for the taking. A person's current Whuffie is instantly viewable to anyone, as everybody has a brain-implant giving them an interface with the Net.
The term has since seen some adoption as a synonym for social capital, including its use in the title of the Tara Hunt book The Whuffie Factor.
Taken From Wikepedia, January 21, 2010.
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