Two of RECO's most popular publications have been redesigned to feature a variety of visual examples and provide clarity on the advertising issues that real estate professionals frequently ask about.
The new Advertising Guidelines are broken down into easy-to-follow segments that include clear illustrations of correct and incorrect advertising. The segments explain how to identify a registrant in various advertising formats, how to advertise promises, statements, indications of honours or awards, and how to avoid confusing terms.
The Advertising Checklist provides registrants with a basic framework to create advertising that meets the minimum requirements and avoids prohibited content.
Both documents are essential tools to help registrants understand and design advertisements that are compliant with REBBA 2002 and the Code of Ethics.
The Advertising Guidelines and Advertising Checklist can be found at www.reco.on.ca in the Industry Professional section, under the Registration menu.
For more information about the Advertising Guidelines please refer to the Q&A document posted on RECO's website or on MyWeb at https://myweb.reco.on.ca.
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