A bright idea gets bank backing by TD Bank

Terrence Belford
From Friday's Globe and Mail
Published Friday, Sep. 24, 2010 9:08AM EDTIn a ground-breaking move for a financial institution, the Toronto-Dominion Bank has decided to go as green as its logo.

The main initiative is to get Canadians to install solar panels on their roofs and reduce the tyranny of non-renewable energy. To do that, the bank is running a national advertising campaign extolling the benefits – environmental and financial – of every home generating its own solar power and has introduced a new series of low-cost loans to let homeowners finance their conversion to solar power.
“It started about six months ago when Karen Clarke-Whistler, our chief environmental officer, got all the operating units of the bank together to see if we could come up with a bank-wide initiative to promote green energy,” says Don Cooper, manager of TD financing services.
“A bank-wide initiative like that was the first for us and we were able to come up with a number of programs.”
One of the things that persuaded the bankers to take solar power seriously was a survey the bank had done of 1,000 Canadians 25 years or older who owned their own home.
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